TikTok is one of the most popular platforms on social media. It also has an astounding growth rate which means your brand can get enhanced visibility and penetration by marketing on the platform.

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But becoming TikTok-famous is easier said than done. The competition is stiff and it’s easy for your content to get lost in the ocean of content uploaded daily on the platform. This is where hashtags can come in handy. Hashtags help people learn about the context of your posts. If you use the right hashtags, your posts will show up in relevant hashtag search results. Once your posts become more visible, your likes and followers are bound to multiply.

First, we identified popular content categories on TikTok. Then, we grouped hashtags into relevant categories so that you can jump to the section that interests you. 

Most Popular TikTok Hashtags

# teampixel

# router

# djidrone

# techinnovation

# hiddencamera

# camaras

# airbuds

# noisecancelling

How to Use Hashtags Effectively on TikTok

After you zero down on the hashtags that you want to use, follow these best practices to get the best out of your hashtags:

Don’t stuff too many hashtags in your posts. 2,200 characters is the limit set by TikTok for captions, which includes hashtags and spaces as well.

Post your hashtagged content at optimal times to ensure maximum visibility. After evaluating the performance of 100,000 posts from all over the world, we’ve compiled the chart below to help you figure out the best posting times for TikTok.

Best time to post on tiktok

We noticed that two factors impact the time of posting on TikTok:

1. Audience Location

TikTok is used all over the world. Time zones govern how well your content will be received in a particular area. For instance, if your followers are mainly located in Thailand, you will need to post at a time when Thai TikTokers are most active on the platform.

TikTok lets you create a Pro account for free, which offers analytics about your followers. You can access data like gender split and location demographics.

2. Audience Awake Time

Once you know where your audience is located, find out the times when they are up and running. This is a little tricky.

For example, if your audience is split between the UK and Australia, there’s a time gap of approximately 9 hours between these two zones. You need to schedule your content in such a way that you can reach audiences in both countries.

Unfortunately, TikTok doesn’t have a built-in scheduling feature. However, you can use social media posting and scheduling tools that line up your content in advance and post them automatically at the right time.

Get the right mix of hashtags. Mix popular hashtags with lesser-known hashtags to get the best of both worlds. Popular hashtags have a large search volume but also high competition. You can hope to get noticed in narrow niched hashtags that have less competition.

Once you get good engagement in narrow audience segments, your ranking will automatically rise in popular hashtags.

Content hashtags can help your SEO efforts. People use product-specific keywords to search for related content on social platforms. If your hashtags contain the right keywords, your content’s discoverability will improve.

Content hashtags may be lacking in virality and creativity like branded or custom tags, but they can improve your content’s search rankings.

You can opt for product hashtags like #shoes or #lipbalm that are relevant to your niche and content.

Occasion-specific hashtags like #blackfriday and #thanksgiving are also a great choice. Don’t forget to pair them with custom and branded tags.

Hashtag challenges are a fun way to make your hashtags more popular.

Think of an innovative challenge and create a hashtag for it. Invite people to upload videos and content and use your custom hashtag in the captions. To earn more followers, ask participants to tag interested friends and followers.

Create urgency by including a time clause in the challenge and offer attractive rewards for the winners.

You can also collaborate with TikTok influencers who can help make your challenge viral.

Take a cue from Guess. Their #inmydenim challenge was a big hit among denim lovers. The jeans brand invited TikTokers to post their favourite denim looks and use the #inmydenim hashtag in their posts.